From lifestyle publications to spirits awards, explore what they’re saying about the gin crafted for the culture.
The Black/minority-owned gin celebrates its first anniversary. Premium gins coming in at under $35 a bottle aren’t easy to find, but The Old G delivers a spirit that will appeal to traditional gin lovers while also welcoming newcomers into the fold. A silky London Dry Gin,
As some readers know, CASSIUS is part of a Black-owned media network so it makes sense to highlight minority and Black-owned brands. You can check out my interview with the founders of The Old G here and trust me when I say this is a bottle you can feel good about gifting or keeping for yourself. It’s a London Dry style so it’s made for sipping neat or on the rocks with a twist and shines in a Martini.
Strict tasting rules were applied. The order of service was established beforehand by lottery. The gins were poured into fresh glasses from new sealed bottles, and served at slightly above room temperature. Only ice water, unflavored unsalted crackers and chips were available to cleanse the palate.
The Old G is the brainchild of a group brought together by their love of gin and a desire to challenge the status quo. Founded by
Am I the only one who’s always dreamt of being a mixologist? I’m fantasizing about more than measuring out the right ratio of vodka and cranberry juice for a Cape Cod, but being a true artist with elixirs and spirits. In the hands of a true mixologist, a dash of this, a splash of that, and an unexpected combination of flavor profiles can yield a libation so delicious and refreshing, you’d forget it’s taking the edge off, and would drink it all the time if it were good for you.
Ibrahim and Brantley hail from different realms but came together to bring a fresh-tasting gin to the masses. There are few spirits on the market as polarizing as gin, but The Old G, a new Black and minority-owned brand, is hoping to shift that perspective.
As July comes to a finish, we here at Gin Raiders would like to look back and acknowledge the many great gins we tasted this month, whether freshly released or just crossing our desk for the first time. Out of all the juniper spirits we sampled in July 2023, these three were our favorites!
In July 2023, the world of gin witnessed a modest amount of activity, as well-established brands and craft distilleries alike launched a humble handful of juniper spirits. To help keep you informed on all things botanicals, here’s a list of the ten top gins released this month that we think you need to know about.
The Old G, a premium, London Dry Gin that is crafted using traditional methods and without any artificial flavors or colors, has announced its debut. Expertly distilled using only the finest botanicals, The Old G is exceptionally smooth and crafted in limited quantities to ensure exceptional quality and a flawlessly enjoyable drinking experience with every pour.
Artist Hebru Brantley has teamed up with Spirits Veteran Peter Ibrahim to launch The Old G gin. The new spirit is crafted in limited quantities and looks to represent the minority community. “We’re thrilled to announce the launch of The Old G. It was our goal to create a Gin that stands deliciously on its own, without the need for any modifiers or mixers to enhance its exceptional taste – and that’s exactly what we did here,”
Last week, visionary artist Hebru Brantley and spirits veteran Peter Ibrahim debuted The Old G, a minority-owned London dry gin brand spotlighting traditional production methods and zero artificial flavors or colors.
It is one of the smoothest yet affordable premium gins on the market with a bite. The Old G Gin is crafted using traditional methods and all-natural ingredients sourced from the finest farms. Founder Peter Ibrahim artifully bottled as well as engineered this spirit to be both sipped and savored.
Hebru Brantley, the acclaimed contemporary artist known for his vibrant, thought-provoking works, has ventured into the world of spirits by creating The Old G Gin. The Old G Gin is more than just a premium spirit; it’s a tribute to the cultural icons, mentors, and community pillars who have shaped Brantley’s journey.
The Old G, a premium London Dry Gin, has officially launched, offering gin enthusiasts a meticulously crafted spirit free from artificial flavors or colors. With a commitment to exceptional quality and an enjoyable drinking experience, The Old G is distilled using the finest botanicals and produced in limited quantities.
Proudly Black and minority-owned, The Old G Gin is a tribute to the communities and cultures that inspire us.
Our Founders, Hebru Brantley and Peter Ibrahim were brought together by Gin and a desire to represent the underrepresented in life.
Growing up in communities where the neighborhood supported each other and where The Old G’s in the neighborhood took the youth under their wing, had a lasting impact on us.
